Corporate Identity Models

Corporate Identity Model

Personality (the Big Five of OCEAN) is a complex combination of five personality traits that predict behavior. Personality is fairly stable throughout your life. The five personality traits are: Openness (inventive/curious/open minded/ vs pragmatic/cautious/conservative), Conscientiousness (efficient/organized/methodical/ vs reactive/flexible/improvising), Extraversion (assertive/energetic/takes charge vs reserved, self-reflective), Agreeableness (kind/caring/group norms vs challenging/skeptical/personal norms), and Neuroticism (sensitive/worrying vs calm/sure).

All CIM-types


The Socializer is focused on collaboration and involving others. Socializers actively work to create a good atmosphere. They encourage and support their team members.


The Innovator is curious and focused on future developments. Innovators want to change the world and generate groundbreaking ideas, services and products to do so. They are trendsetting visionaries.


The Regulator brings structure, control and efficiency. Regulators like standardized and reliable (organizational) methods. They bring dedication, reliability and improvements.


The Go-Getter focuses on maximizing results and output and loves challenges and competition. Go-Getters want to score and enjoy negotiating with external parties. They are action oriented, not words but deeds.


The Sentitive are sensitive by nature, worrisome and less resistant to stress. They quickly feel overwhelmed by negative feelings and thoughts and are personally addressed in stressful situations.


The Skeptic is strong willed, task-oriented and more self-centered. Skeptics mistrust the motives of others, challenge them and easily make difficult decisions about people.


The Pragmatist prefers to get to work immediately and is not likely to bring matters up for discussion. Pragmatists therefore like routine and clear expectations, are loyal to authorities and conservative in their thinking.


The Improvisor reacts impulsively to situations and is less organized. Improvisors prefer not to take on too many obligations, are easily distracted and therefore flexible.


The Observer focuses on rest and the possibility to reflect and therefore prefers to work alone. Waiters are not likely to speak out unsolicited in groups and prefer to stay in the background a bit more.


The Calm are calm by nature, confident and stress resistant. They are not easily discouraged, can handle a lot of work pressure and react rationally in stressful situations.



The Inspirator is the strong combination of Innovator and Socializer. Inspirators contribute new ideas and are happy to share them with others. They inspire by sharing their enlightening vision of the world with others.


The Manager is a strong combination of Regulator and Go-Getters talent. Managers manage situations. They govern by analyzing facts and combining accountability with quick and decisive action.


The Entrepreneur is a strong combination of Innovator and Go-Getter. Entrepreneurs convert challenges and new markets into action and results. The focus is on opportunities outside the company, combining a futuristic vision with short-term success.


The Facilitator is a strong combination of Regulator and Socializer. Facilitators analyze the situation and consult with the group about needed support. They avoid risks and focus on long-term relationships and continuity.

Rare combinations


The Strategist is a rare combination of the Innovator and Regulator. Strategists look at future developments and trends and at the same time translate this into current facts, figures and feasible plans. Strategists take calculated risks and pursue controlled innovation.


The Multitalent is a rare combination of Go-Getter, Socializer, Regulator and Innovator. They are situational leaders and have style flexibility. Multitalents get the best out of others and take into account the different interests and results in their (re)action.


The Leader is a rare combination of the Go-getter and the Socializer. Leaders inspire people, are supportive and social. At the same time, they aim to achieve results. Leaders understand the balance between team spirit and results.

Business results

Engagement & Wellbeing

Optimizing individual and group conditions.

Innovation & Change

Attracting new products, markets and future developments.

Operational Excellence

Continuous improvement and cost reduction.

Autonomous growth

Maximizing results and output.